Written by Gigstoc in START YOUR BUSINESS
Oct 3 rd, 2019
Do you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process? I am sure that you have heard the term “graphic design” before, but what does it really mean for you and your business – and even for your daily existence? Everyday we are bombarded with messages. Messages to buy this, try that, or explain complicated things. As a business trying to convince (potential) customers that your service is of worth to them, I am sure you have considered what your message is to the world.
Now, how to you go about conveying that message? Is simply telling your story enough? Is word-of-mouth powerful enough to convince a customer to take the plunge? Verbal communication can be effective, but if you use any visual based medium at all – a video, poster, magazine ad, letter, business card, brochure (and the list goes on); you are using graphic design as a powerful form of communication. Graphic design is a part of all of our daily lives. From small things like gum wrappers to huge things like billboards to the very clothes you’re wearing. Graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure. Behind the smallest things in our life lies a designer, deciding how they would like that product or idea to be presented to you.
Businesses today are utilizing graphic design and designers more and more to help them succeed. In today’s unstable markets, design can be the thing to set you apart from a competitor. Many larger companies have introduced in-house design departments who become experts at maintaining that brand. Others utilize advertizing agencies or freelance designers to create graphics for their message. The great thing about graphic design is that a well-trained designer can utilize a long list of mediums and techniques to help convey your message. From paint, photography, and computer generated images (and beyond!); these things are just a few of the ways that designers have been known to create great messages.
A good graphic designer will be able to collaborate with you to conceptualize ideas for your message. One of the biggest jobs of a designer is to think. Think of ideas, concepts, and ways to convey your message that will break through the dross of the everyday messages that we are bombarded with. A designer will take into consideration the audience you are trying to inform, the mediums to be used, the aim of the messaging, the user interaction, functionality, budgets, and application. A good design will stick with a viewer and inspire action. As we can begin to see, graphic design begins to be a very complicated process, especially when you take into consideration the infinite possibilities that design provides.
Apple, Inc. is a company famously known for its good design practices. With their use of clean and beautiful graphics, along with great typography, it is easy to see how they have become vastly memorable and successful.
Design is so important for a business. From your logo to your website, your brand is the first thing that your potential customer will see. Keeping existing customers from feeling buyer’s remorse is another way that design comes into play. Your advertising collateral is another way that design can play a strong roll. From magazine ads, to TV commercials, these things all play a huge roll in sending your message to the world. Design doesn’t come cheap, but the pay off from having a good business model coupled with a great design sensibility can be priceless.
How can Gigstoc help with my graphic design needs?
Gigstoc provides a professional platform that connects freelancers specializing in graphic design with businesses from all over the world. Our freelancers have been creating professional logo designs for businesses for many years, and they enjoy helping businesses create their original logo so that they can increase their visibility and impact in the online world. Graphic design not only makes something look good, it organizes information to help deliver a message in the most impactful way possible. When you combine the right image, a well-written headline, professionally executed in a well-established package, then BOOM! The message hits its target. However, if any one of those parts is missed, the message will likely miss its target too. There’s a misconception that graphic design is just “pretty pictures,” but it’s actually presentation, organization and well-thought-out market concepts that deliver everything in one good-looking package.
In my career, I have had the opportunity to design for all business types and sizes, from big corporations down to small “mom & pop” shops. The one thing they all have in common is that they hired us to give them a consistent brand; a face that their audience would recognize every time they received or saw anything from them. So why is it that businesses are always wanting that solid brand foundation, but trying to find short cuts/low-cost measures to execute it the right way?
Branding isn’t limited to just a company logo. It means putting that logo on everything your company presents as theirs. And not just adding the logo to any old layout/design but having that ad/email/brochure tie into the brand using the brand’s fonts, colors and remaining consistent with the graphic standards that your audience has been used to seeing. Consistency is the key to good branding, and graphic design is the key to consistency. Graphic design creates the structure for delivering your message, so that over time, your audience recognizes YOU in every message you deliver. Consistency creates confidence, assurance that you know the brand…predictability. If the client decides to execute their own thing, be it by another designer, an in-house creative or on their own without following the design previously established, their audience may lose trust in that brand.
Without this brand consistency, your audience won’t necessarily recognize you. In layman’s terms, it’s as if a friend gets their hair chopped off and colored, then dresses up in drag and shows up at your door expecting you to recognize them. You’ll certainly figure it out because it’s still them, but they look so different, you’re not sure who they are anymore!
Beauty is attractive, we all know that, and graphic design delivers beauty in order to attract the target audience. But in advertising, it’s not just about beauty; there is a very small window of time for an ad, email or website to grab the audience’s attention before they move onto the next thing. If they find something in that window of time that makes them look twice (a graphic, a headline), then they’ll stop to take in the message. A well-designed marketing piece helps the audience see past the graphics to the message, but it’s the appealing graphics that reel them in.
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